The NALA, known as the ‘small business experts,’ recently redesigned its Reputation & Directory Management (RDM) platform with more features, including Google Analytics, Google Promotional Posts, review widgets, and additional review sites, such as Zillow, Open Table, TripAdvisor, and much more. The platform gives small and mid-sized businesses a more active and positive online presence.
In fact, RDM, which utilizes online reputation and listing management software, lists and optimizes a business on up to 50 top directory sites and search engines, such as Google, Facebook, and Yelp, helping the business be found and rank higher in searches. The NALA’s RDM ensures that the business listing is consistent so it will get more visitors, which means more business and more customer reviews.
“The smallest inconsistency can be detrimental to your organic ranking,” said Eric Adams, Vice President - Production of the NALA. “The NALA keeps up with changes and maintains your listings accordingly.”
To see how discoverable your business is online, try the NALA’s GET LISTED and REVIEW scan tools free at https://directorymanagement.thenala.com/lp1.
From realtors and attorneys to restaurants and doctors, and any businesses in between, RDM helps SMB owners request reviews from customers, while increasing the number of positive reviews received from one easy-to-use dashboard.
“First, we make you discoverable online, but it isn’t enough just to be found these days, you must stand out and have great reviews, so that once you are found, the customer will choose you to do business with,” noted Adams. “Keep in mind that 92 percent of consumers read online reviews before doing business with any company, 84 percent trust online reviews as much as their friend and if you are a real estate agent, 95 percent of homebuyers will use the Internet as an information source.”
In addition to the reviews, RDM’s directory listings contribute to the business owner outshining their competition. If you are part of a larger network, such as a law firm or real estate brokerage, and need your name to pop, you need an abundance of consistent listings to include your name as well as the name of the brokerage or firm. Fortunately, RDM does just that.
“Many Realtors work with brokers and teams; however, they still need their individual identity out there, as well. Referrals, potential buyers and sellers will Google their name, not necessarily the brokerage. The listings include the Realtor’s name and brokerage, making it much easier for them to be found,” added Adams.
As part of the recent update, RDM now provides revamped analytics, including Google Profile Analytics, which includes visits, clicks, number of calls and directions. It also monitors button clicks for Google posts, review traffic and more. Clients can also request reviews for custom sites including Zillow, which accounts for 48 percent of all site traffic for real estate searches online.
Additionally, the RDM tool allows for a business to make updates whenever necessary, which automatically syncs across all of the sites managed. It is essential for a business to make updates when business hours change, due to a new season or to announce a new product or service. Every time an update is made, it can help with a business’ SEO and ranking.
“Business owners don’t have time to spend making updates on 50 sites online manually and it will take some sites days, weeks or even months to update. RDM more efficiently updates such changes across all managed sites, making them consistent faster,” concluded Adams.
For more information about how to improve your online reputation, and/or become discoverable, check out our short video here.
About the NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. The NALA provides press release services. Press releases provide earned media, build brand authority, reach new audiences and build credibility with third-party validation. Furthermore, the NALA offers its clients a unique platform to present their stories and industry expertise to a diverse, hyper-local audience through short, poignant audio segments via the North American Speaker Series (NASS).